Plain language: 10 marketing terms, each explained in one everyday sentence.

A genuine enquiry from someone who seriously wants to buy — with a name and contact details, not an anonymous click.

Making sure Google shows your page near the top when someone searches for what you offer.

Making sure ChatGPT and friends mention your name when someone asks them for a recommendation.

The moment a visitor becomes a genuine enquiry or a customer.

Repetitive steps run by themselves — answering an enquiry, suggesting an appointment, sending a reminder — without anyone typing.

A digital folder that neatly keeps track of every customer and every enquiry, so nothing gets lost.

A fixed monthly price for ongoing support — like a subscription, instead of billing for every single task.

The place where your website actually runs — with us: server in Germany (Hetzner, Nuremberg), delivery via a global network.

A written promise of how quickly and reliably we're there for you — for example, how fast we respond to a problem.

The trap of being stuck with one provider because you can't take your website and data with you.

A link that points from another website to yours — and in doing so passes a little of that site's standing on to you.

The message that appears when someone calls up an address on your website that no longer exists there.

The answer text Google generates with AI and places above the actual search results.

Only once a search engine has taken your page into its own directory can it appear in the results at all.

A file listing every address of your website, so that search engines overlook none of them.

Three measurements with which Google describes how fast and how steady your website feels to real visitors.

The short text you set for your page, which Google can show below the title in the search result.

A line in the source code telling the search engine which address is the real one when the same content is reachable under several.

The page Google shows after a search — with adverts, maps, boxes and, somewhere in between, the actual results.

Additional details in the source code that tell a machine what your information means — that 6 p.m. is a closing time and not just some number.

The time between the click and the moment the visitor can actually see the essential part of your page.

The name somebody types in to end up with you — rented, not bought.

The credential that makes sure the connection to your website is encrypted and the browser shows no warning.

The free listing that shows your company with its address, hours and reviews in Google Search and in Google Maps.

How often your listing is clicked, measured against how often it was shown to anyone at all.

A plain text file in the root directory of a website describing in brief what can be found there — a proposal, not an obligation.

A text file in the root directory of a website that tells search engines which areas not to fetch — a request, not a lock.

When identical or near-identical text is reachable under several addresses — there's no penalty for that, but there is a selection that Google makes itself.

A free service from Google that shows how a website performs in search — set up under the business's own name, not ours.

Formerly the share of visits with only one page and no further interaction — today's Google Analytics instead measures the opposite first: the engagement rate.