Data-Driven Strategy
Decisions based on real data, not gut feeling.
Before budget flows, we clarify where it should flow. We analyse the market, the competition and your own data, and from that work out which channels really pay off for you. So you invest where the impact is greatest — instead of spreading by gut feel.
Kurz gesagt
Before budget moves, we clarify where it should go. We look at the market, the competition and your own figures, and derive from that which channels pay off for your business and which don't. You get a reasoned recommendation with a running order and a budget range — plus the figures it's based on.
What we deliver
- Market & competitor analysis
- Audiences from data, not assumptions
- Channel prioritisation by expected ROI
- Measurable goals instead of vague intentions
What you get out of it
Without a strategy, budget becomes a gamble
Marketing without a clear strategy spreads money on gut feel — a bit of ads here, a bit of social there, with no idea what's working. The result is rarely bad, but almost never as good as it could be. We put a sober analysis first: where does your market stand, what is the competition doing, what do your own numbers say? From that comes a plan that justifies every euro.
Numbers and sources
The share of German SMEs with completed digitalisation projects has fallen to 30 %.
A drop of 5 percentage points; digitalisation spending fell by around €8 billion to just under €24 billion. At the same time, 54 % of the projects that do go ahead concern customer contact and sales channels. That is the starting point for a strategy: not everything at once, but first the two or three places where customers actually arrive.
Source: KfW SME Digitalisation Report 2025 (KfW-Digitalisierungsbericht Mittelstand, published April 2026), 13,079 enterprises surveyed, representative.
How we work
Analysis & audit
We examine your market, your competitors and your existing data — website, past campaigns, enquiries. From that comes an honest picture of where you stand today and where the potential lies.
Strategy & prioritisation
We define which audiences and channels have the greatest leverage and prioritise by expected result rather than by trend. You get a clear roadmap with measurable goals.
Implement, measure, adjust
The strategy isn't a rigid document. We implement, measure continuously in the dashboard and refine when the data shows something other than expected — strategy as a living process, not a drawer to file away.
Tools we use for this
Terms explained
Your budget flows into the channels that demonstrably work for you — with clear goals against which success can be measured honestly.
What a strategy doesn't predict
Percentages for the future. Every market analysis describes what has happened — it doesn't extend itself into a year in which a competitor cuts prices, a platform changes its rules, or demand in your industry collapses. A revenue forecast from a consultancy is an assumption dressed up as a number, and it becomes no more solid for sitting on a slide. So with every recommendation we state which source it rests on, from what date that source is, and which assumption has to hold for the recommendation to stand — along with the sign that would tell you it no longer does. That includes a fixed date on which we check back together, rather than defending the plan for a year.
Common questions
What if I have hardly any data of my own yet?
Then we start with market and competitor data plus solid assumptions and build from there. As soon as the first campaigns run, real numbers replace the assumptions — the strategy gets sharper every month.
Do I only get a concept, or the implementation too?
Both are possible. We deliver the strategy as a standalone service — or implement it directly as well. What makes sense depends on your goals and resources; we discuss that openly.
How long does the strategy phase take?
A solid first strategy is usually ready within a few weeks. It's not an end in itself — as soon as enough is clear to start sensibly, we move into implementation and refine as we go.
